Do You Miss Social Media Connections When They’re Gone?

I’ve been gone on vacation and then focused on digging out upon my return.  I’ve been “gone”.

As I got back into the stream of emails, tweets, voicemails, messages, updates, check-ins, texts, questions, phone calls, pins, shout outs, uploads, appointments, posts, sharesscores, and more…I realized something.

Someone is missing!

 

The sad thing was I didn’t know who.  I just knew they were gone.

I wonder if we’re talking to so many people on so many channels that we don’t even know who we’re missing anymore.

Are we forgetting?

  • Clients
  • Family members
  • Friends
  • Mentors

They say the human brain can only maintain an average of 150 weak relationships at a time (Dunbar’s Number), and only 10 strong ones.

You know who was missing?

Me.

You forgot me!  Sadly, I also forgot you too.

Isn’t this crazy?

When we are honest, many of us with a modern social network would admit that we forget each other when we’re gone.  Yes, we remember each other right now, of course.  That’s why it’s so important that people, brands, and blogs stay active and “out there”.  That may be the only way we’re unforgettable in the Attention Era.

When we’re gone, we’re most likely forgotten.

Let’s reconnect tonight,

Aaron@Biebert

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The Secret Way Leaders Make People Disappear

Many leaders are finding themselves developing a new skill set.

They’ve become magicians.

Like the movie “The Prestige”, they’ve become very good at making people disappear. In some cases, they don’t even know how they’re doing it and are confused when it happens.

Even though it’s against the strict “Magicians Code”, I’m going to let you in on the secret.  Maybe you can learn something from it.

It’s really easy to make people disappear.

 

Just ignore them!

  • Clients getting annoying? Ignore their needs.
  • Talented team members monopolizing your schedule? Close your door and don’t return emails.
  • Friends or family taking up too much time? Stop talking to them.
  • Annoyed with pesky investors? Don’t share information with them.

It works for social media connections, mentors, and significant others too.  Almost everything will disappear eventually if you ignore it long enough.

That’s probably not something you should ignore.

Have a good night,

Aaron@Biebert

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YouTube Changes to Integrate with Google+, Twitter & Facebook Videos

YouTube is more than cute animal videos, funny stuff, and stupid stunts. It grew up today.

Ignore at your own risk.

Any 8pm Warrior trying to get their message out or sell a remarkable service should be using YouTube.  Video cameras are built into nearly every smart phone and nothing captures the personality of a business like video.  Nothing.

I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way.  Video changes the game.

Here’s why YouTube matters:

  • YouTube is the #2 search engine in the world (think SEO)
  • It is the largest video-based social network
  • Google+ is now integrated even closer with YouTube for additional community building (more on the way)
  • YouTube is simple to use and even offers a free video editing feature
  • Video is perfect for the Attention Era

YouTube made widespread changes to their channel formats today and I think it changes everything.  In the past it was millions of chaotic channels with long lists of video uploads that were hard to understand or group together.  Email subscription was the best way to keep up.  It was barely social.

That all changed today.

In what was probably the biggest upgrade since Google bought YouTube, channels can be restructured to display videos in the form of a series, much like a television network groups their shows together for DVR or On Demand.  It even tracks which episodes you’ve already watched in a series.

Each YouTube account also has a news feed feature, much like other social networks. To make it more social, the new YouTube is even more integrated with Google+, Facebook, and Twitter.  This makes it much easier for interested viewers to subscribe and interact with brands or personalities that they enjoy.  It keeps each channel fresh, even when no new videos are posted.

It’s a lot more like TV now.  It’s how it should be.

I really like it.

Channels Using the New YouTube Channel Upgrade

You can see screenshots of the new upgrades below:

New YouTube Channel Design

 

 

New YouTube News Feed with Google+ Integration

 

 

If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert. I’ll do my best to answer or point you in the right direction.

Have a great night,

Aaron@Biebert

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Attention Era: Why You Should “Like” What You Like

Something big is happening and it requires your attention. Literally.

We’re in the Attention Era now and we’ve got a million things coming at us. Actually, it’s more like a trillion.

Each year the world wades through:

  • 90 trillion emails sent
  • 1 trillion ads displayed on Facebook
  • 1.1 trillion videos watched on YouTube
  • 1 trillion websites indexed by Google

Wow, that’s a lot of stuff coming at us! There’s no way to keep up.

Luckily, websites like Facebook, YouTube, Google+, Gmail, StumbleUpon, and others are helping you sort through these messages to find what you want or need to see.  Other sites are learning quickly.

They need your help.

On Facebook, you have to click “Like” or comment on things you actually care about for the sorting to work well.  On Google+, you have to click +1.  All of these systems require something from you if they’re going to pull you from the overwhelming ocean of information we’re drowning in.

The next time you see something or someone great, do yourself a favor and click “Like”.

It’ll save you time in the long run.

Have a great night,

Aaron@Biebert

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You Are Reading This

I know you’re there.

You are reading this right now and wondering what the heck I’ll say.  The title wasn’t very descriptive and I didn’t begin with anything significant. I still haven’t said much…

For every writer, there is a you.

Writers and leaders sometimes forget about who’s on the other side of their emails, text messages, blog posts or reports.

It’s you.  It’s me.

We’re sitting on our laptop, iPad or phone reading what you send us.  You don’t see us, but we’re privately reacting and thinking about what you just wrote.

The moment we lose focus on the reader, our emails turn into barking, our blog posts turn into mumbles, our reports lose their soul and our written words fails to mean anything.

Write to someone.  Write for someone.

No matter how fatigued, distracted or busy you are, find your voice and speak to us like I’m speaking to you.  We’re here.

Have a great night,

Aaron@Biebert

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Why Don’t You Know?

I always get a kick out of  comments like these in response to failure:
  • “I didn’t know that people don’t use phone books anymore.”
  • “I didn’t know that direct mail was a waste of money.”
  • “I didn’t know that spammers get 1 response to every 12 million emails they send.”

In the Post-Information Age (Attention Age), I am convinced that the “I didn’t know” excuse is obsolete.  With all the information out there, it’s hard for me to accept it anymore.  If you don’t know something, search it on Bing, ask on Quora, or poll your social network.

So why do so many still use that excuse?

Because they don’t care enough.  They may care, but not enough to spend their evenings reading, learning, and getting with the times.

During my years of leadership and consulting, I can’t believe how many times I had to beg people to follow the advice they paid me for.  I would provide reports, research, 3rd party support, and on and on and on and on….all to motivate them to make a change for the better.

You’ve probably had similar experiences.

The funny thing is that most of what I know anymore I learned from people like you, online, for free.  I don’t generally preach things that aren’t backed up.  I’m just not smart enough to be the first one to think of anything.

So why do people ignore good advice and then claim they “didn’t know” it was wrong?

In some cases, I think it’s easier to “not know” than it is to face the reality of an ever changing world.  It’s a lot of work to be the best. However, instead of saying “I didn’t know”, they should just say “I didn’t care”.

It’s much more accurate these days.

If you’re reading this blog (or any blog), I doubt you’re one of the “don’t knowers” I’m referring to.  If you have any ideas for the group on helping people “know”, please leave your thoughts below.

Have a learning night,

Aaron@Biebert
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