You can’t change where people look. All you can do is move.

Call me crazy, but it still irritates me when people don’t see me or respond when I’m trying to get their attention.

Time to look in the mirror.

 

I’m not proud of it, but I miss a lot of important people or things that are right in front of me too.

It’s the same with your potential customers, employees, or others that really ought to know about you or your company.

Why are they ignoring you?

Why won’t people respond?

Why aren’t they seeing the updates, blog posts, tweets, videos, emails, etc you’ve worked so hard to create?

It’s because they’re not looking in your direction.

For better or worse, I sometimes miss what’s in front of me because I’m looking too far ahead. Other times, I’m intensely focused on something close.  Sound familiar?

In the same way, your customers might be focused on cute cat videos instead of your funny commercial. Your email might not be returned because they’re looking forward to vacation.

We all have blinders on.

The key is doing something about it:

1. If they are focused on the future, write and share big picture content
2. If they are intensely focused on solving a problem, help them out
3. If they are addicted to cute cats, put cute cats in your videos
4. If they are focused on vacation, talk about their vacation pictures

In the Attention Era, you can’t change where people are looking.  All you can do is move.

That’s why the best leaders are always moving.

Thanks for seeing me tonight,

Aaron @Biebert

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