5 Reasons Why Mitt Romney is Right: Companies are People (Non Political)

This is not a political post…at all.  Just a general look at the reality of business as it is and should be in a world of social media.

I saw on the news that Mitt Romney was getting some heat for saying “Companies are people.”  I’m not sure it’s a smart political thing to say, but I generally agree.  (That’s why I’m not in politics)

Here are five reasons why Mitt Romney was right in a way:

1) Companies have souls

If you’ve ever seen a company face bad news or great news, you’ll agree with me that a company has a soul and it can be shattered, uplifted, or ignored. Don’t ignore it.

2) Companies are born

When companies are born, usually everyone involved near the beginning feels like a proud parent.  The company grows, matures, and develops like a real baby.  Some days you like it, other times you don’t.

3) Companies die

Just as a company can be born, it can die too.  It’s very painful and sometimes they take their owners with them.  I just heard about a suicide of a business leader who lost his business during the recession.

When a business dies, it breaks hearts, dreams, and futures.  It’s very much like a funeral when it happens.

4) Companies have faces

I smile when I see the Starbucks logo. Great marketing leaders realize that their logo is the face of their company and they are careful to protect it.  Don’t let people stretch, crowd, discolor, or alter your logo in any way.  It’s your face.  People know it.

5) Companies have friends

Just like Facebook is friends with Microsoft (for now),  companies with strategic interests often bond together for a common cause.  They share secrets, plans, and connections.  Just like humans.

With the increase in brands using social media platforms, companies now have real human friends too.  Just check out the Facebook wall of the most successful brands out there.  It’s like one big party.


The best companies act like people.  They play well with others, communicate with one voice, have a heart, and unleash the collective soul of their entire workforce.

Have a great night,


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Published by Aaron Biebert

I'm a director, film/video exec producer, leader & 8pm Warrior. I am passionately chasing my goals at all times. I'm listening. Let's talk!

19 comments on “5 Reasons Why Mitt Romney is Right: Companies are People (Non Political)”

  1. I would have to disagree and say it is an anthropomorphic metaphor. These same factors could be directly attributed to many other objects that people would not consider a ‘person’. I would consider many of these characteristics projections of the actual individuals that make up corporations. Individuals who do have the rights of and are treated as people.

    My main objection for considering corporations people though, is that it seems they are rarely held to the same standards as people. Both in common perception and in the court of law. When a corporation is considered a lazy bum for taking subsidies, or looked down upon for gaming the system, then perhaps I’d accept the comparison as good enough to be equated by law. But until then it just feels like a double standard.

    1. YEEEEEEeeeeeeeeeeeessssssssss!

      Adam, I’ve been waiting for someone to disagree with me on something besides QR Codes. :-)

      Companies are clearly not people, but there are important similarities. I guess that was my main point. That’s why I wrote that he is right “in a way”.

      Great thoughts Adam!! This is the type of discussion I love.

      (Just clicked Like to keep this at the top)

  2. If “corporations are people”, they need to act like people. Decent, honest people who seek to enrich the betterment of all mankind, not just their bottom line. Corporate personhood in modern America is reflective of Attila the Hun.

    1. Tracy, I think you’re right in many many cases. There are some good companies and that’s what we all need to strive to emulate. They are good places to work, good places to partner with, and good “people” to know.

    2. Some people are good, some people are bad. Same with companies.

      The larger and more powerful a company is, the harder it is to steer it completely free of badness.

      As Barron Acton said, “Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men.” And since companies are led by people, the bigger and more powerful the company the more character the people need who lead it.

      My $.02.

  3. Hey Aaron~
    I would have to say that smaller companies have the ability to be more like people but larger corporations tend to lack the soul and passion. Very interesting correlation and discussion.
    Love your blog new friend!

    1. Thanks for the comment. I’m really trying to steer away from the extreme sides of this issue and just focus on the fact that when companies are marketing correctly, there are many similarities between people and companies.

      1. I guess a blog post titled “Romney is Right” is an unfortunate marketing choice despite the “(not political)” proviso. The world is not just marketing, as many of us sometimes like to think of it that way.

    1. Hi Harvey, I’m glad to see I’m not alone. :-)

      At the end of the day, it is all about the people. People make a company good or bad. People make a corporation successful or not.

      It’s all about the people.

  4. Anyone here see the documentary The Corporation that outlines the “person” behaviors of corporations and how they would basically be defined as clinically insane? So yes they are a certain type of people.

  5. That’s not the issue at hand. This is all sentimentalism dripping from your post. The real issue is the rights corporations inherit if considered people. Imagine all that money free to be spent in the same manners as any individual is allotted.

  6. So what you’re saying is that computer programs are people too!  After all:

    1. Programs have souls, since the programmer can be happy or bummed out depending on how that program reacts to different circumstances.

    2. Programs are born, programmers give them life and see them grow, become more robust, bigger and better, more mature one might say.  They even receive an age in their version numbers.

    3.Programs die.  Software can be deleted, erased.  The code could be formatted from the hard drive.

    4. Programs have faces.  One word: icons.

    5. Programs have friends.  Like you said, software interacts with other software, with Windows and the internet.  It learns and matures from it.  Millions of users could use it and leave their personal imprint on that software, just like they would on a person.

    Summary: You either buy into the lies of corporate America, or you propagate them for personal gain.

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