Some people fight change. They think it helps them avoid losing their way, falling, or failing.
“If it ain’t broke, don’t fix it.” Right?
I look at my competitors who are still using elevator music, editing on outdated software, or shooting with old cameras and these words come to mind:
“Today, you’re either going to get better or you’re going to get worse, but you’re not going to stay the same. So which is it going to be?”
- Joe Paterno
In a world of constant innovation and progress, staying the same is getting worse. Your position is slipping, even if you’re holding still. Everybody is changing.
Getting better is the only way to not get worse.
Lately, I’ve wondered if I’m slipping a bit myself. I’ve been seeing a lot of time-lapse imagery in TV shows and movies such as House of Cards, Gold Rush, and Art of Flight. We’ve used time-lapse before, but not at the level I’m seeing out there now.
Regardless of what industry we work in, we’re all going to change. That’s a fact.
Today I’m choosing to get better. I’m saying goodbye to the wife and kids, jumping on a plane to one of the most beautiful places on the face of the earth, and we are going to master the art of time-lapse for our clients.
I want to be the best, and I need to keep moving forward.
As a video producer & director, I work with a lot of creative talent. I also work with a lot of business leaders and entrepreneurs.
I constantly hear talk like this:
“I’m waiting for my big break.”
“That giant order was a big break for his new business. Hoping I’ll get news like that someday.”
“I’m jealous of her because she got her big break before I got mine.”
After hearing it again today, I wanted to share a little insider secret.
The “Big Break” doesn’t exist.
Not only that, but it’s a damaging idea because some people are literally waiting for their big break. Instead of hitting the pavement each day, running for their life towards their goals…they are waiting.
They are hoping.
Every “big break” is really just a series of small steps. The person got better every day. They made more connections. They moved forward.
Then, they ran into the right person. Big break you say? Nope.
The right person isn’t Santa Claus, delivering big breaks. The right person doesn’t help people who aren’t right for them. They aren’t a charity.
You need to be ready when you meet the right person. It won’t be your big break.
The difference between a winner and a loser is your attitude.
Losers let losing define them. They let losing be their judgment, instead of their stepping stone. They spend the rest of their time trying to make excuses, instead of making improvements. Losers don’t win, because they see a loss as the end, not the beginning.
Winners see losing as a way to measure progress and know that they are pushing themselves. Losing means they’re not where they need to be…yet. Losing means needing to make adjustments. Losing is progress.
For my birthday (which is today) or Christmas, loving family and friends sometimes ask what they should “get” me. Last year, I asked for support in digging a well for a village in Africa. This year I’m asking for something closer to home.
I get to work with some of the most talented video artists on the planet. There are even more waiting eagerly in the wings, demo reels in hand. It’s my job to keep them busy and it’s never easy.
For my birthday, I’m asking my friends and family for their help.
Below are three ways you can help me and other entrepreneurs chase their dreams:
1) Seek to understand their chase
Just like it’s nice to understand that a farmer needs rain or an athlete needs to win, entrepreneurs appreciate being understood too.
Leadership can be lonely.
Many of them are risking their retirement, friendships, and health to follow their dreams. If you care about them, join them on the journey. Follow their business on Facebook. Subscribe to their blog. Have discussions with them more than once a year on their birthday.
On the front cover of this morning’s USA Today, you’ll see my contribution in a piece called “Tweets, not résumés, are trending #icymi“. My fellow 8pm Warriors were the first sounding board for the idea back in 2011 when I wrote about my experience screening and hiring a social media manager based solely on tweets:
Since the experiment went so well, I honestly thought I would hear of someone else trying it. Nope. Not until years later, when Bruce from USA Today contacted me last week for an interview.
Why is that?
Twitter is very public and even though it makes sense for some positions, most hiring managers would be afraid to interview someone in public.
Not because they’re afraid for their applicants, but because they’re afraid for themselves. Afraid of everyone watching them.
Fear drives most business decisions.
Why else did it take so long for most businesses to get into social media? Same reason why it’s taking so long for them to follow the online video wave now.
Twitter isn’t the right tool for hiring most positions. However, we need to celebrate people that are boldly using Twitter.
We need to celebrate leaders like Vala Afshar, chief marketing officer at the tech firm Enterasys Networks, who is filling a six figure senior social media strategist job via tweets only (no resume accepted), or Kristy Webster at The Marketing Arm (part of Omnicom Group, a big advertising firm) who is filling five social media internships based on tweeted answers to five questions over the course of five days.
Cool times we live in.
What say you? Is hiring via twitter here to stay? Or, will we be back here in 2 years talking about it again?
“We wish this situation hadn’t happened. Our Guests’ personal information—including their meal check—is private, and neither Applebee’s nor its franchisees have a right to share this information publicly. We value our Guests’ trust above all else. Our franchisee has apologized to the Guest and has taken disciplinary action with the Team Member for violating their Guest’s right to privacy.”
6) Applebee’s social media team tried to engage upset people.
(looks like an informal positive comment card to me)